Target Audience

  While making a magazine one has take the target audience into account in order to sell their respective magazine. Target audience and target market go hand in hand, target market is basically the market area where one would get the most buyers for their product, this will vary with different products. In some cases target market could be a city too

Market segmentation is done to achieve the optimum results. Market segmentation is basically dividing into different groups whilst keeping these aspects in mind:



  • Demographic: This basically includes all the physical aspects like one's age, gender, occupation, education, ethnicity and their social-economic class which is further divided into categories from A-E

  • Psycographic: All that appeals to one's emotional value are a part of psycgraphic. This will includes one personality, whether that person is an introvert or an extrovert, many of these products try to convince you that your life would be better eith this product by appealing to emotional value. Example use of soe specific cooking oil would be associated with motherhood 

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