Publishing House and Distribution Strategy

 For my publishing house, I chose Dawn, because it is well known and loved in Pakistan. Dawn paper has a variety of topic ranging from business to sports to advertisment; this shows that dawn is open to individuality which means the magazine will be open to a variety of people, moreover Dawn already caters to my target market and English speaking audience

Distribution: The print form of magazine will be available in populated and urban areas of Pakistan (Lahore, Islamabad, Karachi, Peshawar) at grocery stores, malls, books shops and stationery shops. An online copy will be also available with the same price and delivery of these magazines will also be provided in the urban areas. As for areas less populated; a small amout of copies will be sent to the main market of a city.



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